It has been a year since hippist AI was founded. We have been developing hippist for about a year and started selling it a month ago. We have already met with many customers from UK, US and Turkey and solved their photography needs.
These customers, whose ages, sectors and product ranges differ, had a common problem: they needed expensive photoshoots to showcase their products on models. We solve this problem by offering a generative AI tool that allows you to showcase your products on AI models.
In our meetings, almost all customers had a common comment & question, this is a really great tool, it really solves a very important problem; where did you come up with this idea? I wanted to share it here on the occasion of our first anniversary. This idea came to my mind thanks to Bonjouk Studio, a jewelry brand which we founded 6 years ago.
Bonjouk Studio, which we founded with great love, has become a beloved and well-known brand today. During this time, we realized that; no matter how beautiful the products were, if they were not displayed on a model, their sales would not be good. While very beautiful jewelry was not sold, jewelry with much less potential combined on models was sold. Naturally, like every brand, we realized this in a short time and started to have regular photoshoots. We tried affordable photographers, famous photographers, expensive models, friend models, took photos of the products on ourselves, took photos of our friends, sent products to influencers so that they would take beautiful photos for us, and even found a company abroad that did group photoshoots and tried them. We were pleased with most of what we did, but the increasing costs, especially after the pandemic, started to put a lot of pressure on us. Both our material prices increased and service purchase prices such as photoshoot budgets.
We were already struggling to keep stock and could no longer allocate a budget for photography. Taking photos of yourself and your friends can only get you so far. First of all, you don’t want to post photos of yourself and your friends on the site all the time, and secondly, you can’t post these photos in ads at all. On social media like Instagram, constantly sharing the same faces bores your followers and they don’t want to follow you anymore, and your interactions drop significantly. Also, when people shop from a jewelry brand, they want to see what kind of clothes they can wear that jewelry with and get inspired, get usage suggestions; for example, they want to see how a necklace can be combined with other necklaces, and understand the proportions between the body and the accessory, such as the thickness, length, and length of the jewelry. In order to answer all these questions and provide a professional look, you have to have proper photoshoots done regularly.
Last year around this time, we had launched a beautiful jewelry collection. We had brought in beautiful stones from all over the world, we had very impressive designs, but we couldn’t sell them because we didn’t have any photos taken on the model. It was the days when artificial intelligence was starting to take a big place on our agenda. So we thought we could display our products on models created by artificial intelligence, and we started looking for a suitable tool for this, and we were very surprised when we couldn’t find one. There were applications such as changing the background, trying out limited options such as t-shirts on ready-made models, and there were tools like Midjourney where you could create very beautiful visuals from scratch, but there was no application that could display your product on models; that would give realistic results and that could replace the professional photoshoot we needed. We were really surprised, and since we knew how big a need this was, we decided to do it and created a tool that solved exactly what we needed. hippist AI.
With hippist AI, you can solve your photoshoot needs that require you to display your products on a model, very cost-effectively and quickly, using models created by artificial intelligence.
Without the need for real models and expensive shoots, you can display your products with AI-supported models, in different styles. For example, you can easily create 4 separate shots for a single necklace with a white daily blouse, a stylish outfit for the evening, a sporty combination or a bikini. While you used to have to take a photo of dozens of products with difficulty, now you can produce dozens of photos for a product.
With hippist AI, you can create dozens of different visuals for your website, marketplaces, ads, and social media using a single photo, and you can reuse your previously taken photos over and over again in different seasons. You can modify a photo over and over again with different models, styles, and backgrounds for many different periods; for example, for New Year’s Eve, for Mother’s Day, for the summer season, and for the back-to-school season.
Here you can see an example of a work we did for scarf brands. Look, I took a photo of myself, in front of a wall, and transformed it into another model and style. I changed the hair. Then I added a background to this photo.
This is a photo shoot we did for T-shirts, sweatshirts, hats and bags. In these shoots, we wore the brand’s products ourselves, took photos and changed the models. And in a short time, they had a beautiful photo shoot for their collection; they had plenty of photos that they could easily use on sales pages, marketplaces and social media.
I am posting one sample original photo for these visuals. The most beautiful one is the one I shared, think about it that way. I would like to add something here. Sometimes my customers worry about the photos they will take, they think they have to be very beautiful. As you can see, you can shoot with your everyday appearance.
You can change the gender, age, and in short, all the features of the models; for example, if you have a sunglasses brand, you can turn a female model into a male model, an old or young model, and easily present the same glasses to completely different target audiences. You can create artificial intelligence models with the physiological characteristics of different geographies and tell your brand and story to all corners of the world with the visuals you want. It’s up to your imagination.
There is a super useful feature that we recently added to hippist AI. Now you can complete your images with artificial intelligence. For example, you took a photo of an earring in the ear and you only have a close-up photo of the ear. You can take this and turn it into a modeled photoshoot by completing the face and body. Or you only have a hand and a ring in your hand, you can turn it into a modeled photoshoot.
You can renew the photos of the products you make for your customers on your old customers in this way. You can add new faces, different backgrounds, and dress them in different clothes.
Here is an example of a photo we did for one of our necklace at Bonjouk Studio. Look, I took a photo of myself, and transformed it into another model and style. I changed the hair. Then I added a background to this photo.
Below you can see how the hippist AI completed a close-up photos of a client wearing earrings and necklace.
You can also use hippist AI to display household items, kitchenware, objects, and decorative items. For example, you have a vitamin brand. You will advertise; advertising a vitamin with a plain box will yield very different results than showing it in the hands of a healthy-looking person. The advertisement you give with a human composition will probably get much higher conversions.
Here I wanted to share 3 examples of how you can use hippist AI to modify photos with objects and how you can complete your shots.
You can easily do concept photo shoots with a hippist AI, which have a very difficult, time-consuming and costly styling, preparation and process compared to other photo shoots. Look, this is a bridal concept photo we did with a hippist AI for an earring.
Finally, should I tell you something funny? Hipster has a feature that we tried out upon the request of a customer during our first meeting while doing a demo and that amused us a lot. That is the ability to change dog breeds. 🙂 The customer we met for sunglasses also has a pet clothing brand. I have included the visual we made in that meeting below. This customer has a brand that combines a collar and clothing for dogs. He asked if he could make the breed of the dog he sent a photo of a dachshund, we said let’s try it for fun and got the result below. Then we realized that we can get very good results for pet brands as well.
Here, our client wanted to place the photo with the dog in a snowy forest.
This is what we are doing with hippist AI, which we are celebrating its 1st anniversary with these days. We add a new feature to hippist every day, we solve the different photography needs of our customers every day, we develop, improve and grow.
You can sign up for hippist AI from here. If you have any questions, you can always send me an e-mail or set up a meeting from my Calendly.
We wish you many happy and beautiful years, hippist AI ❤
