hippist AI Blog

Q1 is the most underrated performance window of the year.While many brands are still recovering from…

January is one of the best months to scale paid traffic.CPMs are lower, competition is lighter,…

Q4 is brutal on creative systems.By the time the holidays end, most e-commerce brands are left…

January has an unfair reputation in e-commerce.It’s often labeled as “quiet,” “slow,” or a month to…

A new year means a new creative standard.2025 was the year AI entered the workflow.2026 will…

2025 was the year brands embraced AI to speed up content production.2026 will be the year…

Before you start planning new campaigns for 2026, the smartest thing you can do is look…

It’s December 10th.Most brands have already “checked out.”But shoppers? They’re still buying. This is one of…

Most brands go quiet after Christmas.But the data tells a different story: late December and early…

After Cyber Week, many brands take a breather. But the smartest e-commerce teams know this is…

After the rush of Black Friday and Cyber Monday, many brands slow down. But December isn’t…

During the holidays, shoppers are flooded with choices. The difference between a product that converts and…

Black Friday isn’t a single day anymore—it’s a week-long sprint of changing offers, crowded feeds, and…

The holiday season isn’t just about discounts—it’s about emotions. Shoppers are looking for gifts that feel…

The holiday season doesn’t end after Black Friday. In e-commerce, Q4 is a marathon of shopping…

When shoppers land on your product detail page (PDP), they’re one click away from buying—or leaving.…